Google Analytics Bounce Rate: What is it and why does it matter?

Google Analytics Bounce Rate: What is it and why does it matter?

What is a Google analytics bounce rate? It’s one of the many metrics you can use to gauge your site’s performance, and it may be more important than you think. To understand why, let’s first review the basics of what bounce rate means, how to calculate it, and how to use the results to improve your site design and content strategy.