The Top 5 Good Trends You Should Be Using for SEO

As search engine marketing becomes more and more important, so has the understanding of how to utilize trends to gain higher rankings and traffic flow to sites. By keeping up with the changing trends, you can stay ahead of the game and reap all of the benefits that come along with it. Here are the top 5 good trends you should be using for SEO.

1) User-Generated Content

User-generated content (UGC) is one of those buzzwords that many marketers like to toss around, but few understand how it can benefit their campaigns. While UGC does offer a variety of benefits, including increasing brand awareness and improving your site’s ranking in search engines, you may find that incorporating it into your marketing strategy isn’t as easy as you thought. Our guide will help you decide if UGC is right for your business and show you how to set up an effective campaign. We’ll also cover some tips on using UGC effectively so you can get more bang for your buck.

There are two types of user-generated content: created by users and curated by users. Both types have their pros and cons, so it’s important to weigh both options before deciding which one works best for your company. Curation involves collecting UGC from across different platforms and displaying it on your site in a way that complements your brand identity. This is often done through a social media aggregator like Taboola or Outbrain, but you can also do it yourself if you want more control over how the content is displayed. This type of UGC can be great for driving traffic to your site because people trust recommendations from friends more than they trust ads or sales pitches from brands they don’t know very well.

2) Video Marketing

High-quality videos are one of today’s most powerful marketing tools and can be incredibly useful to small businesses. Video allows you to connect with viewers on a personal level, and it also makes your company seem larger than life. Your video can be anything—it doesn’t have to be overly complicated or technical; all you need is a phone or camera and an internet connection! The best part about creating a video? It’s not just something that you do once, but rather something that you can use over and over again.

You don’t even have to make it yourself—you could hire someone else to do it for you! Here are some great examples of effective videos A short video showcasing your business in action. This helps potential customers get a better sense of what they can expect from working with you. A short clip of your employee's hard work might help them seem more relatable as well! A quick demonstration showing how easy it is to use your product or service. A behind-the-scenes look at how things work at your company, including interviews with staff members and footage from inside important areas like offices and manufacturing facilities.

3) Short-Form Content

It’s no secret that our attention spans are shorter than ever. According to Hubspot, short-form content is more likely to get shared than long-form content, with consumers citing its brevity as a reason for sharing. With today’s social media landscape being so image-heavy and text-driven, creating short-form content should be a top priority if you want your work to be seen by others.

Statistics show that 60% of internet users say they will not read past-the-fold content on websites. This means that if your copy doesn’t catch their eye within seconds of landing on your page, it will probably never be read at all.

4) Influencer Marketing

This is especially useful if you sell a product or service that’s meant to be used by lots of different people. By working with influencers, you can create great content around your products, which will likely end up attracting more new customers than you could have done alone. In many cases, doing so leads to better results than a traditional advertisement campaign does.

Not only are influencers seen as trustworthy sources for recommendations and information—but they’re also given free rein over their posts and videos in terms of length and style. They know what their audience wants to see because they speak directly to them regularly; they aren’t just there to shout at an audience and hope that some see it or hear it.

5) Local Listings

Google has quietly made an update to local listings. When a user searches for something, they’ll see listings based on where they are and what they’re doing. This is significant because it provides new businesses with opportunities to show up in search results more frequently and help establish their brand’s presence in a market.

To utilize local listings properly, ensure your business name, address, phone number, and hours of operation are all listed correctly. Google is constantly updating its algorithms—sometimes without notice—so make sure you keep a close eye on your settings and contact information to avoid having your pages de-indexed altogether or dropping down in rank significantly.